Jessie Sun

M.A.C Digital Campaign

PROJECT OVERVIEW

PROJECT OVERVIEW

Led digital design initiatives supporting major collection launches, creating website experiences, email campaigns, paid media assets, and retailer marketing materials.

PROJECT TYPE

PROJECT TYPE

Digital Creative

YEAR

YEAR

2018

MY ROLE

MY ROLE

Senior Designer

CLIENT

CLIENT

M.A.C. Cosmetics

Hyper Real Launch

Landing Page / Email / Retailer Banners

Landing Page / Email / Retailer Banners

Digital Campaign

Digital Campaign

Brought campaign concepts to life across digital touchpoints.

Brought campaign concepts to life across digital touchpoints.

Brought campaign concepts to life across digital touchpoints.

Holiday Campaign

M.A.C. Snow Ball

Role: Lead Digital Designer

Role: Lead Digital Designer

The Loyalty Program, Reimagined

M.A.C Lover Digital Rebrand

The digital rebrand of MAC Lover, the brand's customer loyalty program, translating the new identity across every screen members touch.

The digital rebrand of MAC Lover, the brand's customer loyalty program, translating the new identity across every screen members touch.

Inbox to Checkout

CRM Email & Banner Design

Email campaigns and banners for M·A·C, designed with the marketing team to move customers from inbox to purchase while holding the brand's identity at every touchpoint.

Email campaigns and banners for M·A·C, designed with the marketing team to move customers from inbox to purchase while holding the brand's identity at every touchpoint.

Other Projects

Sulwhasoo First Care Mist Launch

360° Creative Direction

Sulwhasoo Ginseng Collection

360° Creative Direction

Sulwhasoo First Care Collection

360° Creative Direction