L'Oréal USA
360° creative for L'Oréal's US PPD (hair) division: retail VMD, brochures, mailers, and packaging
project type
360° Creative · Retail · Branding
year
2025
my role
Design Manager
client
L'Oréal PPD USA
A Kit Worth Unboxing
Matrix Influencer Program
Branded influencer kits for Matrix, from custom packaging to invitations and product catalogs, designed and delivered in four weeks. The program also extended to retail: catalogs and voucher cards built to hold the brand across multiple distribution channels.
Local Adaptation
Every asset came from global with its own logic. Reworking it meant holding the brand while answering to Sephora, Ulta, and SalonCentric.
Built for the Floor
In-Store Merchandising & Displays
Stand-up fixtures, endcaps, etageres, easel displays, and in-salon signage for Sephora, Ulta, SalonCentric, and other retail locations.
Three Retailers, Three Strategies
Pureology Retailer Catalogs
Custom catalogs for Sephora, Ulta, and SalonCentric, each tailored to its retailer: Sephora's premium positioning, Ulta's mix of mass and pro shoppers, and SalonCentric's stylist-focused education and promotions.
Pureology Event Design
Event materials and environmental graphics, including wall logos and large-format graphics that turned the space into the brand.