Jessie Sun

L'Oréal USA

PROJECT OVERVIEW
PROJECT OVERVIEW

360° creative for L'Oréal's US PPD (hair) division: retail VMD, brochures, mailers, and packaging

PROJECT TYPE
PROJECT TYPE

360° Creative · Retail · Branding

YEAR
YEAR

2025

MY ROLE
MY ROLE

Design Manager

CLIENT
CLIENT

L'Oréal PPD USA

A Kit Worth Unboxing

Matrix Influencer Program

Branded influencer kits for Matrix, from custom packaging to invitations and product catalogs, designed and delivered in four weeks. The program also extended to retail: catalogs and voucher cards built to hold the brand across multiple distribution channels.

Branded influencer kits for Matrix, from custom packaging to invitations and product catalogs, designed and delivered in four weeks. The program also extended to retail: catalogs and voucher cards built to hold the brand across multiple distribution channels.

Local Adaptation

Local Adaptation
Translating Global for U.S. Retailers

Translating Global for U.S. Retailers

Translating Global for U.S. Retailers

Every asset came from global with its own logic. Reworking it meant holding the brand while answering to Sephora, Ulta, and SalonCentric.

Every asset came from global with its own logic. Reworking it meant holding the brand while answering to Sephora, Ulta, and SalonCentric.

Built for the Floor

In-Store Merchandising & Displays

Stand-up fixtures, endcaps, etageres, easel displays, and in-salon signage for Sephora, Ulta, SalonCentric, and other retail locations.

Stand-up fixtures, endcaps, etageres, easel displays, and in-salon signage for Sephora, Ulta, SalonCentric, and other retail locations.

Three Retailers, Three Strategies

Pureology Retailer Catalogs

Custom catalogs for Sephora, Ulta, and SalonCentric, each tailored to its retailer: Sephora's premium positioning, Ulta's mix of mass and pro shoppers, and SalonCentric's stylist-focused education and promotions.

Custom catalogs for Sephora, Ulta, and SalonCentric, each tailored to its retailer: Sephora's premium positioning, Ulta's mix of mass and pro shoppers, and SalonCentric's stylist-focused education and promotions.

Pureology Event Design

Event materials and environmental graphics, including wall logos and large-format graphics that turned the space into the brand.

Event materials and environmental graphics, including wall logos and large-format graphics that turned the space into the brand.

Other Projects

Other Projects

Sulwhasoo First Care Mist Launch

360° Creative Direction

Sulwhasoo Ginseng Collection

360° Creative Direction

Sulwhasoo First Care Collection

360° Creative Direction