Jessie Sun

Estee Lauder Digital Campaign

PROJECT OVERVIEW

PROJECT OVERVIEW

I led Estee Lauder's innovative foundation launch campaign for Digital, overseeing all digital aspects, including landing page and paid media, email campaigns

PROJECT TYPE

PROJECT TYPE

Digital Creative

YEAR

YEAR

2022

MY ROLE

MY ROLE

Art Director

CLIENT

CLIENT

Estee Lauder

THE HERO CAMPAIGN

THE HERO CAMPAIGN

The Skin Rhythm

The Skin Rhythm

The Skin Rhythm

Reintroducing Advanced Night Repair Through a New Digital Experience

Reintroducing Advanced Night Repair Through a New Digital Experience

Advanced Night Repair Repush

Led the Skin Rhythm Project, reimagining the global digital ecosystem across web, email, campaign assets, and product page UX.

Site Enhancement

Led the global site redesign as HQ Creative Lead, establishing a scalable design framework for Asia and EMEA markets.

Digital Campaign / Landing Page / UX UI / Paid Media / Email / In-Store App

Digital Campaign / Landing Page / UX UI / Paid Media / Email / In-Store App

Other Projects

Sulwhasoo First Care Mist Launch

360° Creative Direction

Sulwhasoo Ginseng Collection

360° Creative Direction

Sulwhasoo First Care Collection

360° Creative Direction