estee lauder digital campaign
I led Estee Lauder's innovative foundation launch campaign for Digital, overseeing all digital aspects, including landing page and paid media, email campaigns
project type
digital creative
year
2022
my role
art director
client
Estee Lauder
Advanced Night Repair Re-Push
Advanced Night Repair Repush
Led the Skin Rhythm Project, redesigning the global landing page and digital ecosystem, including website, email, and marketing assets, while improving product page UX across Asia, Europe, and EMEA.
Site Enhancement
Also led the Site Enhancement Project as HQ Creative Lead, redesigning the global site and establishing design guidelines for Asia and EMEA markets.
Digital Campaign / Landing Page / UX UI / Paid Media / Email / In-Store App
