Jessie Sun

david yurman Digital Campaign

Stack of modern books and magazine with minimalist cover design on leather chair
Stack of modern books and magazine with minimalist cover design on leather chair

project overview

project overview

Led digital creative development across seasonal campaigns, including Spring, Summer, Fall, and Holiday. Responsible for digital concepting, UX, website design, landing pages, site experiences, and campaign assets, ensuring a cohesive brand experience throughout the year.

project type

digital creative, campaign

year

2023

my role

Art Director

client

David Yurman

Holiday Campaign

A New York Holiday

A New York Holiday

A New York Holiday

Crafted site design, UX, and interactive prototypes for David Yurman's Holiday campaign featuring Scarlett Johansson and Henry Golding. Created a luxury digital experience inspired by the brand's seasonal storytelling and campaign imagery.